Marketing

Amritsar

This is what your usual day, as Digital Marketing Executive at IGZY would look like:

• Planning and executing the monthly content calendar
• Planning and monitoring the on-going company presence on all social media platforms
• Being actively involved in SEO efforts (keyword, link building, image optimization etc.) to build organic traffic
• Providing creative ideas for content marketing and updating website to reduce bounce rate and improve average session time
• Collaborating with designers for banner images, landing pages and web developers for website changes
• Preparing online newsletters and promotional emails and organizing their distribution through various channels
• Launching optimized online adverts through Google, LinkedIn etc. for Lead generation
• Measuring performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Ahrefs etc.)
• Maintaining partnerships with content agencies and vendor

• Overall Experience – 2 years plus with focus on B2B Lead generation
• Global SEO experience is a must
• Hands-on with SEO campaigns to target and capture high volume keywords
• Ability to manage On page and Off page SEO (Backlinks) to grow organic traffic
• Experience working with tools like Google Analytics, SEO tools – Ahrefs, Semrush or similar, Emailing tools – Zoho Campaigns, Mailchimp or similar
• Ability to execute & optimize the demand generation campaigns to generate new leads through paid marketing campaigns (PPC) across LinkedIn, Google etc.

2 years+